Sponsorship to Promote Your Business
Posted on April 14th, 2016
Getting your name in front of prospective clients can be hard for any business but is especially difficult for new or small enterprises. Using sponsorship as a part of your marketing plan will not only give you great bang-for-your-buck adverting but will also establish you as a business that cares about the community you are a part of. Here are a few great tips on how to find the right sponsorship opportunities and maximizing their potential.
Sponsor the Right Events
Once you have established your business as a potential sponsor be prepared for the flood of requests. Asking a few questions of the potential events can provide an easy way to help determine if the event is right for your company.
What kind of audience will you reach? Does it line up with your target audience?
One of the most important factors in deciding whether or not to sponsor an event is looking at the target market/audience. If the event caters to a different group than your typical client steer away and look for an opportunity that matches your target group.
What are the upfront costs? What do you get for your money? How many people are estimated to attend?
Calculating your return on investment (ROI) for any sponsorship opportunity is an important step. Start with calculating the cost per person, or cost per impression, and compare this to your other marketing efforts. Does it make more sense to spend your money on Facebook or Google ads? Sponsoring an event should be looked at just like any other marketing effort.
Who else is sponsoring? Any competitors?
Event sponsorship can be a great way to separate yourself from your competitors. It can also be a great way to leverage your biggest competitor’s marketing efforts. When choosing an opportunity to sponsor an event, pay attention to other sponsors and weight both the pros and cons of whether or not a competitor is also involved.
Do your goals, beliefs, and business principles align with the event?
This is an important question your should always ask yourself before partnering with any other business or organization. When you advertise with another business your clients will forever view you in the light of your chosen partner. Spend time to vet the companies you will be working with to ensure that you will not offend your target audience and lose business.
Maximize your Sponsorship Potential
Okay, you’ve found a sponsorship opportunity that focuses on your target audience, has a great ROI, meets your competitor requirements, and aligns with your goals, beliefs, & business principles; how do your maximize the potential and reach of the event to promote your business?
Most sponsorship packages include specific advertisement perks such as logo placement on event posters, radio mentions, and links to your website online. In addition to these perks, dedicate part of your budget to publicize the event to your current and potential clients. Use Facebook & Twitter to promote the event through paid ads, create a press release or blog post, and update your website with the event details.
Don’t forget to great and chat with your prospects and clients at the event and follow up afterward. Get your staff on-board to create a viral frenzy.
tzo creative is Looking for Sponsorship Opportunities in Southwest Montana
Are you organizing an event in Bozeman, the Gallatin Valley, or Southwest Montana? Have you asked yourself, “how do I find sponsors for my event?” Are you in need of a website for your organization or event? tzo creative is actively looking for new events to sponsor. Comment below, email firstname.lastname@example.org or call 406-219-5581 to discuss your event. We are excited about being involved in the greater Bozeman area community and look forward to working with you and your organization.