Posted on March 3rd, 2016
Here’s how most small businesses pick the music for their store:
- Turn on the radio
- Flip to favorite channel
- Move on
Have you ever taken a step back and thought, “How does music affect my sales?” Like all other aspects of your store, what you choose to play on the radio can make a big difference in not only how many items a customer might buy but also how much they will pay. Research has shown that music has a physical, emotional, mental, and behavioral effect on people — causing consumers to shop longer and buy more.